About the job
About Us
The Vice President of Demand Generation and Revenue Marketing will lead the overall pipeline creation strategy and programs. This individual will manage critical areas of the marketing team, including Global Campaigns, Regional Marketing, ABM, paid media/SEO, and Strategic Partner Marketing. This is a high-profile position reporting to the CMO and a highly visible role across the organization, collaborating with Sales, Finance, and product leadership. The ideal candidate is an experienced leader with a proven track record of developing the strategies and application of tactical execution to achieve high growth targets. This roll will require effective collaboration with Sales, a thorough understanding of the pipeline funnel, and a passion for data-driven marketing. The Vice President of Demand Generation and Revenue Marketing will lead a team of data-driven and creative marketers who identify and develop new growth levers to deliver on our business objectives.
In this role, you can expect:
Strategy and Alignment
- Develop and execute a global demand generation strategy that leverages all relevant marketing channels to generate high propensity pipeline aligned with sales objectives.
- Manage overall demand generation and revenue marketing strategy, programs and budget to cover key personas, verticals, and segments.
- Lead cross-functional teams to ensure the successful execution of demand generation programs, including scaled digital programs, targeted marketing campaigns, and high-touch field events.
- Manage the media budget and optimize the performance of campaigns to maximize ROI.
Field and Regional Marketing
- Lead global Regional Marketing, connecting global campaigns with local execution and delivering pipeline and revenue objectives across the globe.
- Ensure Regional Marketing and Field Sales are tightly aligned to optimize activities from opportunity creation through to close-win, engaging the whole spectrum of personas including developers all the way through to C-Level line of business owners.
- Plan, execute, scale, and optimize high-performance ABM programs to deliver to aggressive demand generation goals and sales success. Support revenue expansion with targeted ABM plays focused on extending value to the existing customer base.
Partner and Strategic Alliances Marketing
- Lead Partner Marketing and co-marketing strategy, leveraging quantitative as well as qualitative feedback to develop and ensure optimal partner marketing mix to drive demand and deliver measurable pipeline growth.
- Drive alignment and collaboration with stakeholders and peers across Alliance, Sales, and Strategy teams to continue to grow and mature our partner ecosystem and improve ROI.
Digital Campaigns/Paid Media/SEO
- Identify and execute the highest level of efficiency through a mix of effective content that is promoted through paid placements, including video ads, pay per click (PPC) ads, pop-ups, and sponsored social media posts.
- Leverage SEO/SEM, paid media, social, virtual events, generative AI and evolving technologies to effectively engage and compel prospects to become customers, fostering customer loyalty ultimately converting leads.
- Nurture and drive prospects both in SLG and PLG motions to the next point in their unique customer journeys to drive toward MR, MQL and pipeline goals.
Collaboration
- Partners closely with Sales leaders to develop a strategy that supports strong monthly/quarterly/annual sales pipeline and revenue goals.
- Collaborate with Product Marketing to position our solutions and offerings to benefit net new as well as existing customers and effectively differentiate our value proposition
- Partner closely with Marketing Operations, Sales Operations and Sales leadership to continually improve and refine lead scoring, funnel metrics, attribution, lead flow process and ensure optimal flow through the lead lifecycle.
Analytics & Reporting
- Analyze and report on the performance of the funnel, campaigns, programs, and pipeline sources to develop responsive action plans to address gaps to plan and optimize budgets.
- Regularly inform stakeholders across Marketing, Sales, and other teams of insights on marketing performance to ensure cross-functional alignment on the best possible data-driven marketing strategy.
- Drive executive reporting cadence on demand, including campaign and channel performance, partner contribution, and pipeline growth. Establish tracking and measurement to optimize programs based on real-time results.
You’re a good fit if you have:
- 10-15+ years of experience in B2B software/security demand generation, with a proven track record of managing successful global teams and developing next-level leaders.
- Experience in a high-growth, dynamic environment with proven ability to adapt to changing market conditions.
- Excellent communication and cross-functional collaboration skills, with the ability to effectively lead diverse teams in a fast-paced environment.
- Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels.
- Fluency in, and successful demonstration of optimizing demand generation metrics for inbound lead development, pipeline orchestration, field marketing, and partner marketing.
- Passion for understanding key buyer personas and identify the optimal paths for communicating and engaging customers throughout the buyer’s journey.
- Proven track record of building, developing, and elevating high-performing teams and creating strong business stakeholder relationships.
- Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness.
- Bachelor’s degree in marketing, business, or a data-related field.
Compensation & Benefits
- Salary: Competitive Compensation (Commensurate with experience)
- Equity Stake
- Benefits - dbt Labs offers:
- Unlimited vacation (and yes we use it!)
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid Parental Leave
- Wellness stipend
- Home office stipend, and more!
*Equity or comparable benefits may be offered depending on the legal limitations
- Interview with Talent Acquisition Partner
- Interview with CMO, Sally Jenkins
- Team Interviews with different stakeholders across Sales and Marketing
- Final interviews with our CEO, COO/President
Who we are
At dbt Labs, we have developed strong opinions on how companies should practice analytics.
Specifically, we believe that:
- Code-based transformations offer unmatched flexibility and transparency across various “multi-player” development to power everyone in the organization to collaborate on a common language
- Data analysts should adopt similar practices and tools to software developers
- Critical analytics infrastructure should be controlled by its users as open source software
- Analytic code itself — not just analytics tools — will increasingly be open source
It turns out that a lot of other people believe this too! Today, there are 30,000 companies using dbt every week, 100,000 dbt Community members, and 4,100 companies paying for dbt Cloud. Our customers include JetBlue, Hubspot, Vodafone New Zealand, and Dunelm. dbt is synonymous with the practice of analytics engineering, defining an entire industry. We’re backed by top investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.
dbt Labs is an equal opportunity employer. We're committed to building an inclusive team that welcomes a diversity of perspectives, people, and backgrounds regardless of race, color, national origin, gender, sexual orientation, age, religion, disability, citizenship, veteran status, or any other protected status. We feel strongly that whether or not your experience exactly fits the job description, your passion and skills will stand out and set you apart even if your career has taken some twists and turns. If you are on the fence about whether you meet our requirements, we encourage you to apply anyway! Please reach out to us directly at recruiting@dbtlabs.com if you need assistance or an accommodation.
Want to learn more about our focus on Diversity, Equity and Inclusion at dbt Labs? Check out our DEI page here.
dbt Labs reserves the right to amend or withdraw the posting at any time. For employees outside the United States, dbt Labs offers a competitive benefits package. Equity or comparable benefits may be offered depending on the legal or country limitations.
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